Yooooo guys. I know I’ve posted about this before, but I feel like I should remind people of something very important.
Adblock is an awesome thing. It allows you to block annoying pop up ads, ads that automatically play sounds, and other things that make browsing the interwebs annoying as shit. But let’s stop and think for a second about another thing using adblock does: It takes income away from independent creators.
A lot of YouTube creators (which I plan on becoming one soon, jsyk) are getting their January and February numbers, and some of them are seeing HALF the profits they need to be making. Which, for most small creators, isn’t much to begin with. Also consider that YouTube takes a hefty cut of everything they make from the ads on their videos, and ultimately they’re left with very, very little.
I’m not talking about the huge channels with tens of millions of subscribers. I’m talking about that small gaming channel you like, of that dude who does funny animations you like to watch, or the vlogger with a small following. Adblock does the same thing to your favorite webcomic creators who have ads on their comic site.
People monetize their channels and put ads on their site because they’re bringing you free entertainment. It does not put you out that much to handle an ad or two, especially when you consider that the money from those ads is most likely helping that creator pay their rent and buy groceries.
You pay for everything else in your life. You watch ads on shows and movies that you’re already paying for. I don’t understand why a small ad on what is essentially free content is such a horrible thing to deal with.
"But ads suck! I love Adblock!" the masses cry. I get it. I get why Adblock is awesome. But every time you view that small creator’s content with Adblock on, you’re actively denying that creator income. And creators have to do things like eat, just like everyone else.
By using Adblock, you’re effectively telling creators that their content is worthless to you, even as you consume it. I’ve heard a million different justifications for doing it, too. I know that after I post this, my inbox will be flooded with people making the argument about why they have the right to use adblock. I’m going to lose followers for posting this. We’ve gotten so used to getting everything for free on the internet that it’s created a culture of folks who are downright offended by the idea that a creator might want to make money off the content they’re pouring their time and energy in to (see the “deviantART commission” phenomenon).
Here’s the upside: Adblock Plus has a Whitelist feature. You can tweak the filter settings so that you can still be spared the annoying ads on huge websites - y’know, the ones on Yahoo that auto-play a video and annoy the crap out of you - but still allow ads on the sites with content you really enjoy. Your favorite webcomics, your favorite YouTube channels, and the like. That way, you only have to see a few ads, and you can happily know that you’re supporting those creators who’s content you love.
You can also just say to yourself, “I’m going to watch my favorite YouTube channel or read my favorite webcomic.” And temporarily disable Adblock while you view that content.
TL;DR: I guess I’m just asking everyone to please be considerate, and think about the person putting time and effort into your free internet entertainment. A lot of us are putting blood, sweat, and tears into what we do. Also keep in mind that YouTube ads are tailored to you, and can be edited in Google Ad settings so you only see ads for stuff you actually care about.
Because having to watch 5 seconds of a skippable ad is not the end of the world.
(also, please stop bragging to creators that you have Adblock. It’s a dick move.)